With over 20 years of experience in senior creative leadership roles and a solid technical background, I have consistently pushed the boundaries of creativity, strategy and technology to deliver transformative results.

As the creative Country Lead at VMLY&R for Canada, I drove strategies for Ford Motor Company, developing and executing cutting-edge brand campaigns and social media strategies. My leadership ensured that Ford’s strategic objectives were met with excellence.

I have managed creative operations across North America, working with global brands like McDonald’s, P&G, Intel, General Motors, McNeil Consumer Healthcare and many others. My work has earned recognition from prestigious industry awards, highlighting my commitment to innovation and creativity.

I believe in fostering a culture of innovation, collaboration, and continuous learning. I am passionate about mentoring the next generation, empowering diverse teams, and staying abreast of industry trends and evolving technologies.

In recent years, I have immersed myself in generative AI, blockchain, and digital art collectibles, expanding my ability to deliver technology-assisted marketing solutions. My expertise in AI and Prompt Engineering allows me to stay ahead of industry trends, offering clients groundbreaking solutions.