Vice President, Creative – The Marketing Store Worldwide

a 360° Marketing and Communications Specialist.

With almost 20 years experience in creative leadership roles, from boutique agencies, to advertising agencies and technology creative shops; Carlos brings a deep understanding of integrated campaigns, marketing communications and advertising solutions across all channels: traditional print, CRM, interactive projects, digital experiences, events, film, PR, social and mobile.

A digital strategist, his unique expertise lies in leveraging data-driven insights to guide his work.

Carlos believes in the intuitive process: a process, combining strategy, design thinking, storytelling and technological innovation. Ultimately transforming the marketing landscape for the agency and its clients.

He leverages strategy and insights – across multiple teams – to produce industry-leading creative solutions for his clients’ business success.

As agency Vice President, Carlos plays a key leadership role in partnership with the Accounts, Strategy, Marketing Intelligence & Analytics, and Technology teams to shape new opportunities, by expanding current client relationships and forging new ones.