I believe in calculated creativity, a measured, creative process combining strategy, insights, design thinking, creativity, and technical innovation.
My focus has been design thinking and innovation – and how they effectively integrate with technology and media – including social, digital, film, print, mobile, direct, interactive and experiential. With an emphasis on insight, creativity, digital culture and execution, I have raised new standards in marketing and communications – backed by measurable results and international acclaim, always striving to deliver best-in-class solutions.
I have lead teams in multiple cities, attracted, retained and grown award-winning talent while delivering creative solutions (from the pitch process, ideation, UI/UX, deployment, and analytics) all the while driving clients’ business results.
With a degree in Graphic Design, my appreciation for marketing and communications is driven by a passion for ideas, strategy, innovation and my proven understanding of the many channels and emerging technologies. They shape my solutions and make my work relevant, contemporary and usable – always considering craftsmanship and the bottom line.