CG 2018 2018-05-23T22:25:03+00:00
Carlos Garavito

CREATIVE DIRECTION

STRATEGY

INNOVATION

BRANDING

 AGENCY LEADERSHIP

 TECH GEEK

“I go with my gut / I go with the data”
I believe in calculated creativity, a measured, creative process combining strategy, insights, design thinking, creativity, and technical innovation.
My focus has been design thinking and innovation – and how they effectively integrate with technology and media – including social, digital, film, print, mobile, direct, interactive and experiential. With an emphasis on insight, creativity, digital culture and execution, I have raised new standards in marketing and communications – backed by measurable results and international acclaim, always striving to deliver best-in-class solutions.
I have lead teams in multiple cities, attracted, retained and grown award-winning talent while delivering creative solutions (from the pitch process, ideation, UI/UX, deployment, and analytics) all the while driving clients’ business results.
With a degree in Graphic Design, my appreciation for marketing and communications is driven by a passion for ideas, strategy, innovation and my proven understanding of the many channels and emerging technologies. They shape my solutions and make my work relevant, contemporary and usable – always considering craftsmanship and the bottom line.

CAREER HISTORY

With over 15 years experience in creative leadership and operational roles including boutique agencies, multinationals, and technology creative shops – I bring a thorough understanding of integrated campaigns, marketing communications, branding and advertising solutions across all channels.

The T1 Agency
Vice President, Creative

May 2017 – Present

The Marketing Store Worldwide
Vice President, Creative Director – North America

Sept 2014 – Dec 2016

Vision7 International
Citizen Relations, Elvis, Cossette Montréal

Chief Creative Officer – North America

Sept 2010 – Jan 2014

Ogilvy: OgilvyOne Worldwide
Chief Creative Officer

Oct 2007 – Sep 2010

Cossette (Fjord Interactive)
Creative Director

Oct 2006 – Oct 2007

EXPERIENCE

ENHANCING BRANDS FOR OVER 15 YEARS

I have experience working with clients in Consumer Electronics, CPG, Automotive, Financial Services, Travel and Tourism, Entertainment, Retail industries and more.

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