His focus has been design thinking and digital technologies – and how they effectively integrate with media including social, digital, film, print, mobile, experiential and direct.

With emphasis on insights, creativity, digital culture and innovation, Carlos has raised new standards in marketing and communications – backed by measurable results and international acclaim.

Throughout his career, his work has enhanced brands including American Express, Columbia Tri-Star, cisco, HBO, GM, Unilever and most recently Coca-Cola, Aeroplan, Telus and P&G.

His appreciation for marketing and communications is driven by a passion for ideas, strategy, execution, innovation and his proven understanding of the many channels and emerging technologies. These pillars shape his solutions. This makes his work relevant, contemporary and usable, always considering craftsmanship and the bottom line.