Executive Creative Direction / Strategy / Branding / Design / Tech Innovation / Generative AI
Merging creativity with
I’m Carlos Garavito, a creative director, strategist, and an MIT-certified Generative AI consultant.
With over two decades of experience leading award-winning projects across tech startups, global advertising networks (such as Ogilvy, VML, Cossette, and Deloitte), and boutique agencies, I help brands transform bold ideas into innovative and compelling creative work. From international campaigns to Generative AI-driven innovations, I bring hands-on leadership and a maker’s mindset to every project.
Whether you need a fractional agency, an in-house creative director, or a consultant for your next Generative AI initiative, I am here to deliver results. I specialize in workflow automation and creating economies of scale in creativity and production, ensuring measurable outcomes for every effort.
CLIENT BRANDS
SHOWCASE
AGENCY EXPERIENCE
GENERATIVE AI
Achievements
2021 – Present
- MIT-certified in Applied Generative AI for Digital Transformation in 2024
- Creativity x Strategy x AI Transformation
- One of LinkedIn’s Top 100 Generative AI Thought Leaders ’22, ’23 and ’24
- 3+ years of Generative AI professional experience
- Member AI/CC
- Generative AI Published Author
- Creative Partner for LumaLabs, PimentoAI, GanAI, KaliberAI, NIM, and others
- Mentor to agency creatives pivoting to Gen AI
- Consultant to Agencies and Brands
ABOUT
With over 20 years of experience in senior creative leadership roles and a solid technical background, I have consistently pushed the boundaries of creativity, strategy and technology to deliver transformative results.
I have managed creative operations across North America, working with global brands like McDonald’s, P&G, Intel, GM, J&J, Coca-Cola and many others. My work has earned recognition from prestigious industry awards, highlighting my commitment to innovation and creativity.
I believe in fostering a culture of innovation, collaboration, and continuous learning. I am passionate about mentoring the next generation, empowering diverse teams, and staying abreast of industry trends and evolving technologies.
In recent years, I have immersed myself in artificial intelligence, blockchain, and digital art collectibles, expanding my ability to deliver technology-assisted marketing solutions. My expertise in Generative AI allows me to stay ahead of industry trends and offer clients creative solutions at scale that impact their bottom line.
CONNECT
*Carlos is based in Toronto. Available Worldwide.
© 2000 – 2025 CARLOS GARAVITO
AGENCY EXPERIENCE
CLIENT BRANDS
GENERATIVE AI
Achievements 2021 – Present
- Creativity X Strategy X AI Transformation Leadership
- One of LinkedIn top 100 Generative AI Thought Leaders 2022, 2023, 2024
- 3+ years Generative AI professional experience
- MIT-certified on Applied Generative AI for Digital Transformation in 2024
- Member AI/CC
- Generative AI Published Author
- Creative Partner for LumaLabs, PimentoAI, GanAI, KaliberAI and others
- Mentor to agency creatives pivoting to Gen AI
- Consultant to Agencies and Brands
ABOUT
With over 20 years of experience in senior creative leadership roles and a solid technical background, I have consistently pushed the boundaries of creativity, strategy and technology to deliver transformative results.
As the creative country lead at VML for Canada, I drove strategies for Ford Motor Company, developing and executing cutting-edge brand campaigns and social media strategies. My leadership ensured that Ford’s strategic objectives were met with excellence.
I have managed creative operations across North America, working with global brands like McDonald’s, P&G, Intel, General Motors, McNeil Consumer Healthcare and many others. My work has earned recognition from prestigious industry awards, highlighting my commitment to innovation and creativity.
I believe in fostering a culture of innovation, collaboration, and continuous learning. I am passionate about mentoring the next generation, empowering diverse teams, and staying abreast of industry trends and evolving technologies.
In recent years, I have immersed myself in generative AI, blockchain, and digital art collectibles, expanding my ability to deliver technology-assisted marketing solutions. My expertise in AI and Prompt Engineering allows me to stay ahead of industry trends, offering clients groundbreaking solutions.